As everyone knows, Beyonce graced the nation with her presence during Obama’s second inauguration. We loved it.
But then the unthinkable happened. Rumors started being spread that our Queen lip-synced! News sources all over the world started buzzing and speculating, wondering how this would affect her career and her image. The media took such issue with whether she did or did not record her voice in advance for the inauguration that Obama and his speech kind of took a back seat to “Beyoncé-gate”. It even permeated education systems. In my PR Strategies class, we spent a few minutes discussing what Obama had to say. However, we spent a solid 10-15 minutes hashing out the Beyoncé situation, discussing potential ways to resolve this “crisis” and debating if this even qualified as a crisis.
While the Beyoncé buzz developed a sizable amount of hype, the public actually seemed to be having the same reaction as Alica Keys: Why does it matter? We all know that Beyoncé can sing. As a dedicated lover of all things related to the wife of Jay-Z, I read every article I could find about this situation. I also read what people were saying in the comments section. Without doing actual math, I’d guesstimate that about 83.24% of the comments mirrored the same sentiments as Ms. Keys.
So then, is this a crisis? There seems to be an air of nonchalance in the room. Bey’s reputation does not appear to be tarnished (unlike that of poor Ashlee Simpson or Milli Vanilli). Even the media has moved on to speculate about her next very public performance, and many of the sources aren’t even hinting at Monday’s festivities when they bring her name up. Does she need to issue a public statement? Should a PR rep say something for her? Or should she just keep quiet and let her upcoming Super Bowl performance distract the naysayers? Can the former Destiny’s Child star just get away with anything?
In my opinion, she’s fine and should just let it go. Beyoncé has built such a solid image for her and her music that it would take something significantly more scandalous for the public to legitimately turn on her.
But, let’s face it: I doubt Queen Bey could ever be dethroned.