From late August through early December, I tweeted with the hashtag #ADPR3600 50+ times. I think it’s safe to say that this ongoing assignment was one of the most relaxing and enjoyable semester-long projects that I’ve participated in during my collegiate years. Not only was it fun for me to tweet, it was fun to click on the #ADPR3600 hashtag and see what others were saying. Seeing what others were up to was often as insightful as it was entertaining.
Sure, there were ongoing posts about Irene’s inability to stay healthy for more than two days, and at one point Rosalee and I were tweeting about Jimmy John’s, but overall it gave me the chance to learn and explore. Through the #ADPR3600 project, I learned about Zara, some pro tips for accelerating my career, corporate communication missteps after Sandy, and more.
Alright, but bringing up Jimmy John’s again was a mistake. I’m really hungry.
Since it’s so crucial to have a presence on Twitter in the communications field, I appreciated that this class encouraged us to develop and maintain our professional image on this popular social media source. Thanks, Gee, for simultaneously teaching us how to hone our PR writing skills on Twitter and for ensuring that we keep up to date on the happenings in the PR world—something most classes do not make time for!
It’s been a great semester to be in Gee’s #ADPR3600 section. I’ll definitely be on the lookout for what next semester’s #ADPR3600 class has to say, too!
Advertising! Public Relations! Journalism! What’s happening in the wonderful world of communications? Well, this article claims that brand journalism is the current hot topic in marketing communications. In fact, it’s such a hot topic that the Public Relations Society of America has actually declared it to be one of the top 12 latest trends.
You see, standard advertising is no longer having its desired effect on today’s population. People are tired of being bombarded with advertisements and harassed by salespeople. We ignore their suggestions and instead look to someone we can trust to weigh in: friends, family, coworkers, friends of friends. Really, just about anyone whose salary does not rely on force feeding you a product. Therefore, companies have been trying to figure out a new angle at which to approach the public with their products.
In an attempt to reach out to the general population on a deeper level, communication professionals have delved into the idea of storytelling. Everyone loves a story. Stories reel people in and bring corporations down to a more human-like and relatable level. It makes former salespeople seem significantly more similar to that friend you trust to give you solid advice. Suddenly, they aren’t in your face with an obnoxious pitch. Rather, they are just communicating with you in a meaningful way.
Storytelling is powerful.
Out of storytelling comes brand journalism. Brand journalism gives your product a story to which people can relate. Blogs and other social media sites have given companies the power to create a personable persona and cultivate a relationship with their target audience. Brand journalism is the phoenix that was reborn out of the ashes of old ads and defunct journalism. And this firebird is taking off.
PR professionals are loving it. I’m loving it. Everyone’s loving it.
Stories are magical. It’s about time that we start using it this way.