Imagine a world where delectable recipes, cute do-it-yourself crafts, phenomenal fan art, memorable quotes, and life-saving wedding planning tips are organized into neat little boards that are easily accessed and shared among your friends. Well, this world exists, and it is called Pinterest.
Identified as a “virtual pinboard,” Pinterest is “a fun way to discover new things and get inspiration from people who share your interests.” Pinterest can connect to the Twitter or Facebook accounts of their users to draw friends from and expand one’s Pinterest community. In addition to allowing users to peruse the pins their friends have added to their boards, Pinterest provides an easy-to-install “Pin It” button which allows its users to conveniently find pictures or recipes on other sites and, as the button implies, pin it to one of their boards. Below are a few examples of the fun things to be discovered on this social media site:
Naturally, the million dollar question is: How can such a magical place be used for PR?
This B2C website boasts about the consumer interests and the sheer amount of traffic that Pinterest receives. How can companies harness this power? Tip #1 from this creative agency is to make sure that your products are “pinnable”. The easier it is to pin your product, the more likely it is that others will catch on and repin your products. With the mass amounts of traffic that Pinterest receives, as long as your product gets pinned, it will be sure to receive recognition.
The more creative you can be with your product, the more likely it is that it will catch on. Pinterest is all about DIY products and cutesy-creative crafts that can be easily replicated. Can your product be used to brighten up a room? Display it in a way that will be attractive for pinners.
Personally, I quite enjoy Pinterest. This may be due to the fact that I am a social media addict, but it truly is a fantastic site. It certainly doesn’t compare to Facebook or Twitter, but then again, it isn’t supposed to. It’s a way for people to flex the muscles in their right brain and discover new things. For example, through Pinterest, I discovered a lovely website that offers a plethora of low-priced boots. It would not have happened without Pinterest! I am forever grateful. Thanks, Pinterest!